Beverly Hills 90210-No Show

The CW sent out a message saying that the network wouldn’t be screening the “Beverly Hills 90210” spin-off “90210” for critics.

Oh, hurt me again.

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“90210” Pictured: AnnaLynne McCord as Naomi, Dustin Milligan as Ethan, Shenae Grimes as Annie, Tristan Wilds as Dixon, Jessica Stroup as Silver, Michael Steger as Navid Photo Credit: Art Streiber/ The CW ©2008 The CW Network, LLC. All rights reserved.

Here’s the statement from the CW:

“The CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen “90210” for any media in advance of its premiere. We’re not hiding anything . . . simply keeping a lid on 90210 until 9.02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time.”

Well, the curious would be anyone old enough to remember “Beverly Hills 90210” and I’m not quite sure who is out there waiting with great anticipation. And I think that the least they could do if The CW insists on the cutesy opening date of 9.02 is to wait until 9.02.10.

No matter which way you try to slice this one, it all adds up to clunker. Not that we’re surprised, given the track record of the CW in recent years. Back when it was the WB, this network was the place To Be. Dawson’s Creek, Felicity, Buffy, the Vampire Slayer. Ah, those were the days.

And you can still catch those shows on the new WB website. Just sign up.

But back to the problem at hand. Networks don’t usually pass on the free publicity they get from sending their shows out for review. Even bad reviews get people interested. But The CW thinks everyone can find this baby on their own, and fall in love with it.

Frankly, I’m dubious.

C’mon. Don’t you think that if this show has a snowball’s chance in Hades to work, Fox would have picked up on it?

Well, check out this promo.

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