Reasons why

Heather Graham went from ubiquitous poster girl for ABC’s “Emily’s Reasons Why Not” to the invisible woman after just one airing of her tepid comedy.

What happened, inquiring critics wanted to know during the ABC executive session with entertainment president Stephen McPherson.

“Well, we had spent the majority of the big long-lead advertising money before we even saw a script. You have to measure your patience based on how you believe in the creative, and there we felt like, unfortunately, it was not going to get better.”

They could have saved a boatload of money if they just listened to the TV critics last summer….

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