For years, networks have used the slot after the Super Bowl to pump up ratings for new or fledgling series.
But seldom has a network tried to bump up a series seen primarily as a chick show during the testosterone-charged event. ABC entertainment head Stephen McPherson told critics at the winter press tour that basically he believes the Super Bowl is less about rabid football fans and more about families sitting down to watch TV.
“We chose (‘Grey’s Anatomy’) because it’s one of the best shows on television, and it’s gaining momentum. It’s doing some of the most amazing work in drama that I think is being done anywhere right now. We feel like it’s an asset that is only growing, and we wanted to expose it to a larger audience and keep that momentum growing.
It’s also the first show that’s ever been shown after the Super Bowl in its regular time spot.